If Only selects Travelink for tailor-made program

Luxury, award-winning, long-haul tour operator If Only… has announced plans to implement Comtec’s Travelink sales and management system. The Glasgow-based tour operator, which specialises in the five-star market, says it has undertaken the move in order to improve its operational efficiency and to enhance the service it provides to customers.

The system will initially be made available to If Only… sales staff and will deliver a dynamic packaging service as well as seamless links into If Only…’s directly contracted stock, 3rd-party bedbanks and flight suppliers. It’s planned that in a subsequent release, Travelink will also power the company’s e-commerce service.

Commenting on the move, If Only…’s Managing Director, Brendan Maguire, said, “This investment in Travelink reflects our commitment to delivering the most efficient service possible to our travel agent customers. If Only… has built a strong reputation based around personalised service and this new technology will help us to further demonstrate the customer focus for which If Only… has become renowned.”

The deal will result in If Only… replacing several disparate legacy systems with a single selling and management platform. Travelink’s marketing module will also be used to manage the company’s communications program and customer details will be imported into If Only…’s integrated customer database.

Howard Frost, Director of New Business Sales and Marketing at Comtec said, “Travelink’s component-based platform is ideally suited to operators like If Only… who provide a flexible, personalised, service to customers. Comtec is the leading technology supplier to the luxury and tailor-made tour operator sector in the UK and we’re delighted to welcome If Only… on board as another client serving this expanding sector of the market.  

For further information call +44  (0)1633 627500 or email info@comtec-europe.co.uk

Back To Top